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How wearables change the way we eat, sleep, exercise, drink alcohol

During quarantine, people with means have turned to obsessive health tracking as a hobby. Fitness tech startups raised a record $2.3B in 2020, per CB Insights, and connected fitness raised nearly $900M. As people learn more about their bodies, they re letting the apps make lifestyle choices for them.  When Adeline Cheng wakes up, she checks the app on her phone that s synced with the chunky titanium Oura ring she wears to bed. While she slept, the ring measured her breathing, heart rate, body temperature, sleep quality, and movement.   The Oura app displays her readiness score, meant to indicate how prepared her body is for activity that day. Combined with her sleep score and her activity score, Cheng is hoping for what s called a triple crown, meaning all three scores are above 85. Sometimes she gets it, she said.

Health and fitness wearables have boomed during the pandemic - and they re changing the way we eat, sleep, exercise and drink alcohol

Health and fitness wearables have boomed during the pandemic - and they re changing the way we eat, sleep, exercise and drink alcohol
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Is Augmented Reality for Marketing Finally Ready for Primetime?

PHOTO: Patrick Schneider AR-based product visualization can be used to deliver interactive advertising experiences that connect with customers on a deeper level than traditional advertising. Opportunities are available for marketers to connect with potential customers using technology that allows customers to try out products from the safety and comfort of their own homes. Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR and Consumer Readiness A recent report from Futurum Research and sponsored by SAS revealed significant pandemic-induced shifts in consumer behavior and opinions including the acceptance of immersive tech. According to the report, 69% of those polled expect to use AR and VR to sample products in 2021, and 63% are willing to use AR and VR to visit remote locations.

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