Joon, a Los Angeles, CA-based corporate wellness solution featuring individualized benefits, raised $2.3M in seed funding.
The round was led by Alpha Edison with participation from Rock Health, Sweetgreen Co-Founder Jonathan Neman, Livongo Co-Founder Alex Bitoun, Rothy’s Co-Founder Roth Martin, Bambee HR Founder Allan Jones, Even.com CEO David Baga, Ordermark Founder and Twenty40 Ventures Partner Alex Canter, and Fitt Insider Founders Anthony and Joe Vennare.
The company intends to use the funds to expand its platform to offer an enhanced reporting suite for HR teams and further personalize the experience to help employees align their benefits with their personal and professional goals.
JOON Raises $2 3M to Power HR Wellness Benefits That Employees Actually Use and Appreciate
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Arena Secures $5 2M in Funding to Revolutionize Strength Training
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During quarantine, people with means have turned to obsessive health tracking as a hobby.
Fitness tech startups raised a record $2.3B in 2020, per CB Insights, and connected fitness raised nearly $900M.
As people learn more about their bodies, they re letting the apps make lifestyle choices for them.
When Adeline Cheng wakes up, she checks the app on her phone that s synced with the chunky titanium Oura ring she wears to bed. While she slept, the ring measured her breathing, heart rate, body temperature, sleep quality, and movement.
The Oura app displays her readiness score, meant to indicate how prepared her body is for activity that day. Combined with her sleep score and her activity score, Cheng is hoping for what s called a triple crown, meaning all three scores are above 85. Sometimes she gets it, she said.