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Apple s New Privacy Framework Pressures the Digital Ad Market

); //]]>// >By Richard Adhikari Feb 26, 2021 5:00 AM PT Apple s plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear and triggered a war with Facebook. ATT requires apps to get a consumer s authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that at least 40 percent of consumers will say no. Advertisers will have to be explicit on the value exchange required to receive consent for this data, Wang said. Some may pay for it; some may create an offer around it. But consent must be explicit, it can no longer be implicit or passive.

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IAB Tech Lab unveils proposed privacy standards

IAB Tech Lab unveils proposed privacy standards Best practices for user-enabled identity tokens are controversial following Google s recent opposition to any form of tracking. Kim Davis on March 9, 2021 at 11:08 am More IAB Tech Lab’s Project Rearc, initiated a year ago, today bore fruit with the release of a portfolio of proposed standards. The IAB is calling for comments and feedback. The standards represent a response to the challenge expressed to us by Bill Tucker, executive director of the Partnership for Responsible Addressable Media (PRAM), which participated in Project Rear. Said Tucker, “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital marketing to continue.”

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Cookies track your every move online Now there s a fight over what should replace them

Cookies track your every move online Now there s a fight over what should replace them
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Cookies track your every move online Now there s a fight over what should replace them

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