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Marketers underspending in media campaigns affecting ROI: Nielsen report

Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content

Detailed text transcripts for TV channel - MSNBC - 20170419:18:50:00

viewer ratings are as much as those ad ratings coming in, and they ve gotten crucified with the way women have been projected and they have spent a huge amount of time, effort and research on how time, effort and research on how weapon are portrayed. for those advertisers to start to clue into the fact it is women who control more house hold income and spending than men do in their homes, they re starting to say, it doesn t make sense, what this program or this personality represents is not reflective of our brand. from a women s leadership perspective, it is a positive. as we are seeing dmurnlt administration, the rollback of equality legislation. women have worried, are we moving backwards? when you start to see companies, actual dollars say, this is not what we represent. we re moving and fox to do the same. it is a positive. well, fox has done it before. it is progress and progress

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