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Will give brands access to data-driven digital design capabilities and real-time campaign insights 02 Feb, 2021 - 03:40 PM IST     |     By indiantelevision.com Team     NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS team of designers, producers, developers, and animators will help clients develop and deliver more relevant, more engaging creative executions to drive greater programmatic performance and insights.  XCS aims to bring value to brands through outcome-focused designs and customised creatives for enhancing effectiveness in brand communication. Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Using Xaxis proprietary data integration technology and a range of data signals from advertiser’s first-party or thi

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