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The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes.
As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums are unable to do so.
A recent example of such an ad campaign is Pizza Hut Indiaâs âBuy One Get Oneâ (BOGO) offer, created by Xaxis Creative Studios (XCS). The ad campaign uses two-way communication - a back and forth conversation between Pizza Hut and listeners, whoâre streaming music on Gaana app. The listeners are redirected to Pizza Hutâs website. But if the listeners arenât interested, saying ânoâ (or anything like that) would get them back to what
Indiantelevision com s The Ad Linx Reporter dated 28 July 2021 - Global and Indian advertising news, information and data at your fingertips
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Indiantelevision com s The Ad Linx Reporter dated 28 July 2021 - Global and Indian advertising news, information and data at your fingertips
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Pizza Hut s ad campaign by Xaxis India increases customer engagement by 8 29%
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