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Pizza Hut s voice activated campaign demonstrates the merits of conversational ads

Share Via: The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes. As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums are unable to do so. A recent example of such an ad campaign is Pizza Hut India’s ‘Buy One Get One’ (BOGO) offer, created by Xaxis Creative Studios (XCS). The ad campaign uses two-way communication - a back and forth conversation between Pizza Hut and listeners, who’re streaming music on Gaana app. The listeners are redirected to Pizza Hut’s website. But if the listeners aren’t interested, saying ‘no’ (or anything like that) would get them back to what

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