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Samsung, LG Adopt IAB Software Kit

Samsung, LG Adopt IAB Software Kit
tvtechnology.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvtechnology.com Daily Mail and Mail on Sunday newspapers.

Anthony katsurInteractive advertising bureauMeasurement software development kitTech labOpen measurement software development kit

IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms

IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms
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Rachel creel mcguireIab tech labTech labMeasurement software development kitOpen measurement software development kitOracle moat

Moj and ShareChat partner with IAS for media quality measurement for advertisers: Best Media Info

Moj and ShareChat partner with IAS for media quality measurement for advertisers: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Gaurav jainBestmediainfo bureauBestmediainfo bureau delhiMeasurement software development kitMediainfo bureau delhiIntegral ad scienceChief business officerOpen measurement software development kit

Moj & ShareChat partner with Integral Ad Science for Media Measurement

Moj & ShareChat partner with Integral Ad Science for Media Measurement
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Gaurav jainMeasurement software development kitIntegral ad scienceChief business officerOpen measurement software development kit

The $122 Billion Ad Fraud Mafia Marketers Are Ignoring

Yahoo’s senior platform solutions lead, Rahila Nadir, unpacks the ad fraud problem and some lessons from the IAB’s recent Ad Fraud Playbook.

Measurement software development kitRahila nadirDon vito styleFraud handbookGeneral invalid trafficSophisticated invalid trafficOpen measurement software development kit