Smartphone Offers: "We have already kicked off the festive season with the Independence Day sale and this will continue with Dussehra, Durga Puja, Diwali, and other regional celebrations. With all of this coinciding with the crickWorld Cup in India during October and November, we anticipate that the prevailing positive sentiment will lead to a substantial increase in overall sales, and we are expecting our H2 performance to be significantly stronger compared to H1," said Muralikrishnan B, president, Xiaomi India.
Samsung, Xiaomi, Oppo, and Motorola are focusing on reviving consumer demand and increasing sales during the festive season. They are targeting offline retailers with higher margins and offering bundled deals with lifestyle IoT products. The companies are also partnering with brands and e-commerce platforms to offer affordability options.