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Infinix India CEO emphasizes clear product differentiation amidst smartphone market confusion, ET Retail

Infinix India CEO Anish Kapoor highlighted the issue of smartphone brands offering similar features, causing confusion among customers. To differentiate, Infinix focuses on clear-cut distinctions for each product. Despite a stagnant market, Infinix saw a 30% year-on-year growth in shipment volumes in 2023, increasing its market share from 2.4% to 3.1%.

Infinix India: Infinix India CEO emphasizes clear product differentiation amidst smartphone market confusion

Infinix India CEO Anish Kapoor highlighted the issue of smartphone brands offering similar features, causing confusion among customers. To differentiate, Infinix focuses on clear-cut distinctions for each product. Despite a stagnant market, Infinix saw a 30% year-on-year growth in shipment volumes in 2023, increasing its market share from 2.4% to 3.1%.

MWC 2024 Guide: What And When Is It, And What Tech Brands Will Be There?

Virtual RAM: More storage or gimmick?

RAM, or random access memory, is a high-speed storage that stores data on a temporary basis, unlike the internal storage where data is stored permanently till its deleted or overwritten manually. RAM is called volatile memory because of its temporary nature, but is much faster than other types of memory such as hard drives.

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