i wonder if i might engage with my client privately. certainly. what are you doing for dinner tonight? i was planning on having you. in that case, skip lunch. the formula had gotten established of how you can do a dramatic show, and yet still have an awful lot of fun. we didn t used to be able to accept that very easily in a tv hour. and even before the 80s were out, it s like, okay, i get it. so it s like what are the rules now? what are you doing? you said you re part of a change going on. i m doing what i should have done all along. they have strong viewpoints and letting them do what they want to do. what the best television is, it dryschs itself by its voice.
hearings. if mom and dad thought this generation was going to the dogs, think again. this is the generation that has discovered hard work and success. american culture is changing in the 80s. and in terms of television, there s a whole notion of demographic segmentation. networks were beginning to not be afraid to appeal to a very specific demographic. hey, handsome. look at that shirt. is that a power shirt or what? nice suit, alan. good shoulder pads. you looking to get drafted by the eagles? 30-somethings said we re not going to have cops, lawyers or doctors. we re just going to be about people. what are we doing here, why did we start this business? to do our thing. but right now we got two wives, three kids, four cars, two mortgages, a payroll. and that s life, pal. you be the breadwinner now. is that what i am? 30 something is a very important show as you are going
mcenroe the cool villain. what tennis really wants is its two best players playing over and over again in the final whether it s john mcenroe or chris everett that s what we wanted over and over again. and three match points to martina navratilova. this man has a smile that lights up a television screen from here to bangor, maine. and then there is magic johnson, this kid from michigan, and larry bird this guy who worked carrying trash, one place for the los angeles lakers the other place for the boston celtics. it s a great story. several chances. here s larry bird. magic johnson leads the attack. look at that pass. oh, what a show. oh, no. when those championship games are in primetime, and people are paying attention to that, television feeds into those
all television and, oh, maybe sitcoms are alive again. and that s all that it took. it took one success. a few years from now, something new may tempt the people that pick what we see. it is a very safe guess that whatever gets hot for a season or two those who create good television comedy will be laughing all the way to the bank. take me to your best friend s house going around this roundabout
we re supposed to be here and the one thing people can trust. if you go out there like a bunch of knight riders what are you but just another vicious street gang. that was a core group of brilliant people. the audience s demands were changing. obvious television has changed a lot since the first emmy was awarded 35 years ago. it s as though the contemporary audience yas westerning for more stories about themselves. as the 80s came to an end, everything changed. when we look back at the 1980, 10 and 20 years now, we will be disgusted at some tv you just mentioned, the violent programs but one great thing happening now and will happen increasingly throughout the decade is the replacement of rotten entertainment programming by news and talk and information programming on all three networks very slowly. will it be rotten news?