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LG announces plan to open 20 new stores in East Africa expansion plan
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LG Electronics has announced plans to expand its footprint in East Africa by opening and refurbishing 20 new shops in Kenya, Tanzania, Ethiopia and Sudan. This expansion is in response to growing demand for home appliances, entertainment and air conditioning solutions in the region.
The company is also keen on the growing market for wearables, driven by lifestyle changes due to the COVID-19 pandemic.
According to LG Electronics East Africa Managing Director, Sa Nyoung Kim, the planned shops across the region will be high-sales stores designed to enhance customer experience for the new technologies and products. These products include OLED TV, InstaView refrigerator, TWINWash washing machine, Neochef microwave and Vivace AI-powered washing machines.
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