LG Electronics opens second e-Showroom in Kenya in Nanyuki Town
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LG Electronics has launched its second e-Showroom in Kenya in Nanyuki Town as it seeks to create a convenient way for customers to browse and purchase its smart home electronics and appliances.
The e-Showroom, located at the Cedar Mall in Nanyuki Town, was inaugurated in the presence of the Laikipia County Governor H.E. Ndiritu Muriithi and the County Executive for Trade, Tourism and Cooperatives Hon. Biwott Tirop.
LG Electronics East Africa Managing Director Mr. Sa Nyoung Kim said that LG is always releasing new products and advanced technologies in the market thus the need to ensure all the consumers have quick access to the products through the LG e-Showroom.
LG Electronics announces winners of their “Dare to Dream” campaign
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LG East Africa has announced the top winners of the recently completed digital campaign dubbed the ‘DARE TO DREAM’ Talent Search. The 4-week social media competition, which concluded last month, drew over 500 participants countrywide who showcased their creativity on positioning LG’s AI DD Washing Machine through a TikTok Duet, song, rap or dance-off to the original AI DD song by Nameless.
The challenge saw more than 400 videos being uploaded to a dedicated microsite over one month and then proceeding to public voting to find a winner. The winners were then selected by a combination of public votes as well as an in-house judging panel.