As shoppers seek more bang for their buck, research carried out by Fonterra’s health and wellbeing B2B brand Nutiani highlights the role of science-backed functional ingredients as a means to add value to nutrition products.
Global consumers are highly aware of the fact all elements of health are interconnected so multifunctionality is the top health claim they are looking for in products, according to Nutiani’s Global State of Health and Wellbeing report.
Global consumer survey reveals multifunctionality top of the agenda nutraingredients-usa.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nutraingredients-usa.com Daily Mail and Mail on Sunday newspapers.
Global consumer survey reveals multifunctionality top of the agenda foodnavigator.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator.com Daily Mail and Mail on Sunday newspapers.
Global consumers are highly aware of the fact all elements of health are interconnected and multifunctionality is the top health claim they are looking for in products, according to Nutiani’s Global State of Health and Wellbeing report