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Functional ingredients key to attracting busy, health-conscious consumers through holistic nutrition offerings

As shoppers seek more bang for their buck, research carried out by Fonterra’s health and wellbeing B2B brand Nutiani highlights the role of science-backed functional ingredients as a means to add value to nutrition products.

United statesCharlotte ortizNutiani consumer wellness researchGlobal state of healthConsumer segmentation researchGlobal stateWellbeing reportConsumer wellness researchInsight partnersFunctional dairyFortified food

Global consumer survey reveals multifunctionality top of the agenda

Global consumers are highly aware of the fact all elements of health are interconnected so multifunctionality is the top health claim they are looking for in products, according to Nutiani’s Global State of Health and Wellbeing report.

Noord hollandUnited kingdomCharlotte ortizNutraingredients europeNutiani consumer wellness researchNutiani consumer segmentation researchGlobal brand marketing managerConsumer wellness researchActive nutrition summitConsumer segmentation researchProactive pursuerBalanced seekerPractical worrierRelaxed cosmopolitanActivity seekerMarkets and trends

Global consumer survey reveals multifunctionality top of the agenda

Global consumer survey reveals multifunctionality top of the agenda
nutraingredients-usa.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nutraingredients-usa.com Daily Mail and Mail on Sunday newspapers.

United kingdomNoord hollandNutraingredients europeCharlotte ortizNutiani consumer segmentation researchNutiani consumer wellness researchGlobal brand marketing managerConsumer wellness researchActive nutrition summitConsumer segmentation researchProactive pursuerBalanced seekerPractical worrierRelaxed cosmopolitanActivity seeker

Global consumer survey reveals multifunctionality top of the agenda

Global consumer survey reveals multifunctionality top of the agenda
foodnavigator.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator.com Daily Mail and Mail on Sunday newspapers.

Noord hollandUnited kingdomCharlotte ortizNutraingredients europeNutiani consumer segmentation researchNutiani consumer wellness researchGlobal brand marketing managerConsumer wellness researchActive nutrition summitConsumer segmentation researchProactive pursuerBalanced seekerPractical worrierRelaxed cosmopolitanActivity seeker

Multifunctionality top of the agenda for nutrition consumers globally

Global consumers are highly aware of the fact all elements of health are interconnected and multifunctionality is the top health claim they are looking for in products, according to Nutiani’s Global State of Health and Wellbeing report

Vitafoods europeCharlotte ortizConsumer perceptions on healthConsumer wellness researchNutiani consumer wellness researchNutiani consumer segmentation researchGlobal brand marketing managerMental wellbeingInner wellbeingConsumer segmentation researchConsumer perceptionsConsumer wellnessMarkets and trendsConsumer research