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Mood is the name and multifunctionality is the game
Cognitive and emotional well-being are top of mind for global consumers, but in order to seize the opportunity, products need to offer more.
United states
Peyton rudy
Charlotte ortiz
Vitafoods europe
Global state of health
Global state
Wellbeing report
Global marketing manager
Nutraingredients united states
North asian
Alpha brain
Consumer wellness
Global brand marketing manager
R amp d
Food support
Cognitive health
Mood is the name and multifunctionality is the game
Cognitive and emotional well-being are top of mind for global consumers, but in order to seize the opportunity, products need to offer more.
United states
Vitafoods europe
Peyton rudy
Charlotte ortiz
Global state of health
Global state
Wellbeing report
Global marketing manager
Nutraingredients united states
North asian
Alpha brain
Consumer wellness
Global brand marketing manager
Functional ingredients key to attracting busy, health-conscious consumers through holistic nutrition offerings
As shoppers seek more bang for their buck, research carried out by Fonterra’s health and wellbeing B2B brand Nutiani highlights the role of science-backed functional ingredients as a means to add value to nutrition products.
United states
Charlotte ortiz
Nutiani consumer wellness research
Global state of health
Consumer segmentation research
Global state
Wellbeing report
Consumer wellness research
Insight partners
Functional dairy
Fortified food
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