were actually doing subliminal interventions we say in the book that we oppose that. we re in favour, of transparency, and in the vast majority of cases as including the examples that you mentioned, the fly etched in the urinal is. the whole point is that men see it, and virtually all nudges are visible to the participant that s what they are there for. those signs in central london on the sidewalk reminding us to look right, because you guys continue to drive on the wrong side of the road, have saved my life on numerous occasions. now, if those are painted in invisible ink, i would be dead. laughs i take that point.
that disagrees with that. and sweden has shown us that it s possible to do this and still have a healthy economy. that s not to say that nudges can t help. automatically enrolling people into a green energy source increases enrollments by 50 percentage points. telling people how much energy they re using compared to their neighbours reduces energy useage by two or three percent. that may seem like a small number but, as president obama used to like to say, better is good, meaning every
the whole point is that men see it, and virtually all nudges are visible to the participant that s what they are there for. those signs in central london on the sidewalk reminding us to look right, because you guys continue to drive on the wrong side of the road, have saved my life on numerous occasions. now, if those are painted in invisible ink, i would be dead. laughs i take that point. your updated version of nudge does address the climate change challenge. ijust wonder if both you and cass sunstein have concluded that climate
that s not to say that nudges can t help. automatically enrolling people into a green energy source increases enrollments by 50 percentage points. telling people how much energy they re using compared to their neighbours reduces energy useage by two or three percent. that may seem like a small number but, as president obama used to like to say, better is good, meaning every two percent helps. so we are not going to get to where we need to go only with nudging and only with choice architecture, but it can help. but let s start by getting the prices right. so nudging and coercion in certain cases, and certainly
as long as emissions are free, there will be too much of them. there is no economist on earth that disagrees with that. and sweden has shown us that it s possible to do this and still have a healthy economy. that s not to say that nudges can t help. automatically enrolling people into a green energy source increases enrollments by 50 percentage points. telling people how much energy they re using compared to their neighbours reduces energy useage by two or three percent. that may seem like a small number but, as president obama used to like to say, better is good, meaning every two percent helps. so we are not going to get