were actually doing subliminal interventions we say in the book that we oppose that. we re in favour, of transparency, and in the vast majority of cases as including the examples that you mentioned, the fly etched in the urinal is. the whole point is that men see it, and virtually all nudges are visible to the participant that s what they are there for. those signs in central london on the sidewalk reminding us to look right, because you guys continue to drive on the wrong side of the road, have saved my life on numerous occasions. now, if those are painted in invisible ink, i would be dead. laughs i take that point.
to make men pee, urinate more efficiently to help in terms of hygiene in public toilets, that s one. another would be placing fruit and veg in more prominent places in supermarkets so that people are more tempted by it and will buy it more routinely. that s a simple win. but sometimes there are things being done by public policymakers that the public is not aware of. it s a sort of subliminal process at the policymaker is trying to carry out to change public behaviours, and can that be dangerous? well, i think if people were actually doing subliminal interventions we say in the book that we oppose that. we re in favour, of transparency, and in the vast majority of cases as including the examples that you mentioned, the fly etched in the urinal is.
public policy makers are trying to modify their behaviours in certain ways? there are certain well known sort of case studies in behaviour modification was up simple ones like putting an image of a fly in a urinal to make men pee, urinate more efficiently to help in terms of hygiene in public toilets, that s one. another would be placing fruit and veg in more prominent places in supermarkets so that people are more tempted by it and will buy it more routinely. that s a simple win. but sometimes there are things being done by public policymakers that the public is not aware of. it s a sort of subliminal process at the policymaker is trying to carry out to change public behaviours, and can that be dangerous? well, i think if people were actually doing subliminal interventions we say in the book that we oppose that. we re in favour, of