of your screen and now that jeff bezos is back from the final frontier, we re looking at the business of space, what this means from a corporate perspective on space travel. we ve been talking about this billionaire space race between him, between virgin galactic s richard branson, elon musk s spacex and today bezos playing catchup. elon are flying astronauts into orbit, not suborbitally. you have branson who got into space first before jeff bezos earlier this month. now that bezos is taking this step, is this bet on space tourism going to pay off? i want to bring in scott galloway, marketing professor of business and co-host of the pivot podcast and brad stone author of amazon unbound: jeff bezos and the invention of a global empire. scott, morgan stanley predicts the space market could be worth