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Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
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Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead
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After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign.
That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of womenâs beauty, no real beauty, is well-documented.
There was its much appreciated âDove Campaign for Real Beautyâ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional models⦠The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on.
Is there a market for dishwasher-only soap in India?
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With HULâs Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
During COVID-induced lockdown in 2020, many Indians asked their household help to refrain from entering their homes in a bid to stop the Coronavirus from spreading. They took matters into their own hands (literally) and got down to the dirty task of scrubbing utensils clean.
Hindustan Unileverâs Vim has introduced the Vim Matic machine dishwasher range for people who have dishwashers. The range includes detergent powder, rinse aid, salt and an all-in-one tablet, which does the job of the first three. It claims to contain powerful enzymes which help cut through tough grease stains.
By rubbing HUL the wrong way, has Sebamed been smart or stupid?
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In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That s great PR. But is it worth the legal backlash?
German skincare company Sebamed has seen more press coverage in the last four days than most brands tend to see in a few months, or even a quarter.
All thanks to its campaign, courtesy creative agency The Womb. In the campaign, Sebamed names (targets) leading soap brands, from Hindustan Unilever (Lux, Dove, Pears) to Wiproâs Santoor. Sebamed claims that it has a lower pH level than the mentioned soap brands and, therefore, it is a better choice for those with sensitive skin.
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