Is my brand architecture optimised for the omni-channel era?
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And, can it guide consumers, whether they buy online or offline?
While trying to purchase a new mobile phone online, my dad called me up for help. He had shortlisted a mobile phone brand offering several models in his budget. But he wanted to buy the âlatest oneâ and alphanumeric variant names like âS15â and âM20â, and âProâ were not giving him the answer.
No friendly salesperson was available as a shortcut. Instead, I had to spend a chunk of my time Googling and reading reviews, to answer what should be a simple question.
Ronaldo s snub to Coke: Is it time for brands to rethink their collaboration strategies?
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead
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After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign.
That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of womenâs beauty, no real beauty, is well-documented.
There was its much appreciated âDove Campaign for Real Beautyâ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional models⦠The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on.
Is there a market for dishwasher-only soap in India?
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With HULâs Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
During COVID-induced lockdown in 2020, many Indians asked their household help to refrain from entering their homes in a bid to stop the Coronavirus from spreading. They took matters into their own hands (literally) and got down to the dirty task of scrubbing utensils clean.
Hindustan Unileverâs Vim has introduced the Vim Matic machine dishwasher range for people who have dishwashers. The range includes detergent powder, rinse aid, salt and an all-in-one tablet, which does the job of the first three. It claims to contain powerful enzymes which help cut through tough grease stains.