This is because the term 'health drink' isn't defined in the country's food laws, and 'energy drink' refers specifically to flavored water-based drinks, both carbonated and non-carbonated, under the laws.
The market research firm said it expects the industry to grow at between 4.5% and 6.5% in calendar year 2024. At the lower end, this would translate to less than half the 9.3% growth rate achieved in 2023.
Consumption of luxury goods is up dramatically since the pandemic began to wane, but India won’t experience sustained economic growth and increased prosperity unless this recovery extends beyond the rich