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Impulse shopping behaviour is moving towards online commerce: NielsenIQ India

Impulse shopping behaviour is moving towards online commerce: NielsenIQ India
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FMCG companies need to rationalize their product assortments as Covid pandemic hits consumer sentiment

Only 10 per cent out of an average of 1,059 brands that are launched monthly in India get sufficient distribution, as per the NielsenIQ report

Vijay udasiDidem sekerel erdoganAsia pacificCarbonated soft drinksSenior vice presidentAnalytics leaderEastern europeMiddle eastConsumer goodsStock keeping unitsNielseniq reportஆசியா பெஸிஃபிக்கார்பனேற்றப்பட்ட மென்மையான பானங்கள்மூத்தவர் துணை ப்ரெஸிடெஂட்பகுப்பாய்வு தலைவர்கிழக்கு யூரோப்

With COVID resurge, FMCG brands must reassess assortment: Nielsen

With COVID resurge, FMCG brands must reassess assortment: Nielsen
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