Zee Business has grabbed the position of top business channel in India in the critical broadcast segment, according to data provided to the business channel by Broadcast Audience Research Council (Barc).
NBA writes to BARC, deploring refusal to release ratings adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to customise content, distribution and negotiate fair rates with advertisers.