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After a gap of nearly 18 months, Broadcast Audience Research Council (Barc) India resumed the ratings for individual news channels with the release of data for Week 10 '2022 on 17 March.
The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to customise content, distribution and negotiate fair rates with advertisers.