BARC India to resume publishing of news channel ratings from March 17 adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
April 15, 2021
Number of TV-viewing individuals also increase
As many as 210 million Indian households now own a television set, which is a 6.9 per cent increase from the 197 million households who owned a TV set in 2018, according to data shared by BARC (Broadcast Audience Research Council) India.
The number of TV viewing individuals also increased 6.7 per cent, reaching 892 million, from 836 million in 2018, an increase of 57 million individuals in 2020. These were the findings from the ‘TV Universe Estimates 2020’ (TV UEs), which BARC India, along with the BARC Technical Committee (TechComm), announced on Thursday. TV UE 2020 has been developed by computing the linear growth of TV households and TV viewing individuals from Broadcast India (BI) Studies conducted in 2016 and 2018 at geographic and demographic levels.
India's TV owning households up 6.9% at 210 mn; TV viewing individuals at 892 mn: BARC adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.