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SHANGHAI, Jan. 27, 2021 /PRNewswire/ Dada Group (Nasdaq: DADA) ( Dada or the Company ), China s leading local on-demand delivery and retail platform, and Ferrero, the global leading chocolate and confectionery manufacturer, today announced a new strategic partnership to create a new on-demand retail model for snack food. Through this agreement, Dada Group s JDDJ further promotes the digitalization of the snack food industry for win-win partnerships, while increasing online sales.
The Strategic Co-operation Signing Ceremony of Ferrero and Dada Group
Mauro De Felip, General Manager of Ferrero China, said, The Chinese retail market and consumer lifestyles keep changing, which requires companies to have acute industry insight and efficient execution to maintain competitive advantages. Through the in-depth cooperation with JDDJ, Ferrero hopes to embrace the innovation and opportunities in the emerging O2O market, keeping the leading position