how one woman turned freebies for the famous into a multimillion dollar branding business. hello there. we start here in the uk where the government is under pressure to tackle a chronic shortage of workers when it publishes its budget next week. it is adding to wage pressures pushing up inflation and holding back economic growth. soaring childcare costs have priced many people, usually women, out of the workforce. post brexit restrictions on foreign workers have added to the problem. and many older people have simply decided they can afford to retire early. our economics editor faisal islam has the story. get back to work the economy needs you. not to be taking walks on a monday morning, but to be at work. that s one government message to people such as mike, who retired at 5a during the pandemic from managing software programmers in cambridgeshire. let s go for a walk! it s wonderful. i can t believe it s two years already, to be honest. it s absolutely flown by.
your client is like trump, bouncing back and forth with image, different images every day? i m going to give you the honest answer to that when you are in the branding business, it s a personal business. i would tell my client they need help. i watched the speech the other night. we have been at this two years now. we all try as intellectuals to analyze and get our arms around it. i happened to stumble across the symptoms of a sociopath, i m not at all no, no, donny, examine, if gm came to you and one day they said, hey, we just put out this ad and said worry sporting, sexy and the next, hold on a second and the next day they put on ad a said, hey, we re your fats s general motors, trusted us then. can you trust us now t. next day they said, sporty, sexy, a new kind of gm.
but did it have to be this way? it was a branding business, so by definition, he could enrich himself by virtue of more people knowing his brand, if that was possible. kind of like licensing. it was like licensing. the problem is this. you and i were also together in that first press conference where his lawyer came out and he came out and talked about the fact that even though he doesn t have to do these things, he s putting his stuff into a strange kind of trust that they called a blind trust that there s nothing blind about it, and he was going to do these things because it was the right thing to do, and that was the last time that was spoken of. the idea that it was the right thing to do to separate yourself from your business interests. so for instance, to nick s point, what should have been done is to say, where possible don t spend public moneys at trump businesses. just to ensure that there is no there s no optics of conflict. it appears that s not even happening, so