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Branding and design: Remote engagement

When we look back at 2020, we will remember many things. The boundless baking of banana bread. The endless days of Zoominars. And the many companies that pivoted quickly to support their teams, their customers and their communities. For me and the corner of the business world that I inhabit – print, packaging and design strategy – I will remember 2020 as the year that e-commerce became more than an ‘also-ran’ and overtook the in-store experience as the preferred way of shopping.  Here’s what that looked like: online sales increased 44 percent compared to 2019, grabbing 21 percent of total retail sales. That kind of growth wasn’t projected until 2022. In-store traffic was down everywhere; Black Friday alone dropped 52 percent. And while a lot of that was due to retail restrictions, it’s actually a change in people’s buying habits that’s predicted to continue – which is why brands are rethinking nearly everything they do to stay in front of a shopper who is no l

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Kerry McLean: Making every day a holiday is one way to help our kids beat the pandemic blues

I had a shocking start to the day earlier this week when I was awoken at 7am to the sight of my youngest at the side of my bed shouting what appeared to be random, unconnected words. ‘Can I help? I want to crack the eggs. I don’t want a purple one, I want a blue one!’ As the haze of sleep slowly evaporated, it dawned on me that it was Shrove Tuesday, or as every child in the country knows it, Pancake Day. Normally a day that elicits mild interest from the younger members of my family, it was all change this year and they had talked of nothing else in the run up.

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Opposite Day 2021 Ideas: 12 Funny Ways To Celebrate This Silly Holiday

Opposite Day 2021 Ideas: 12 Funny Ways To Celebrate This Silly Holiday KEY POINTS National Opposite Day is observed on Jan. 25 every year There are several ways people of all ages can celebrate Opposite Day and join the fun These include wearing clothes inside out, eating dessert first and saying goodbye when greeting people It s Opposite Day! The young and young at heart are always excited about the silly day, which falls on Jan. 25 every year, as it gives them the opportunity to do things that are out of the ordinary like parents letting their kids have spaghetti for breakfast and pancakes for dinner.

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