Now We Collide promotes Naomi Young to client services director
February 11, 2021 10:12
Independent agency Now We Collide has promoted Naomi Young to client services director, working alongside CEO and managing partner Keir Maher in the management of client relationships.
Young has been with the agency for two years and steps up from her position as senior creative producer and strategist.
Naomi Young
The combined creative and production offering at Now We Collide, Young said, keeps her excited about the agency.
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“What has continued to excite me about Now We Collide is that we are an agency with a clear and unique proposition, combining the smarts and clever thinking of a digitally-minded creative agency with production mastery. I am excited to be taking on this newly created role which enables us to maintain the forward-thinking and strategy-led approach that serves our clients in the best way possible,” Young said.
Lancaster Countians have turned more bullish, with consumer confidence rallying in early January to reach its second highest level since the pandemic began, a new survey shows.
The monthly Consumer Sentiment Index, based on a local survey taken the first seven days of the month, jumped seven points to 90.4 in January. That mark is surpassed only by Octoberâs 92.6.
Meanwhile, the national index tumbled seven points to 73.8, again moving in the opposite direction than the local indicator. Januaryâs mark is the fifth time in nine months theyâve been out of sync.
Thatâs a far cry from its 100-plus mark at the start of 2020, when the economy was relatively healthy and COVID-19 had yet to run wild. The local index debuted in April, as the outbreak shoved the county and nation into a recession almost overnight.
Although Wolfâs temporary three-week shutdown of certain businesses ended at the beginning of last week, on Jan. 4, those businesses were battered by the loss of revenue and rattled by the prospect of the shutdown returning, said local economist Naomi Young.
Businesses of all stripes also were wary of the high number of COVID-19 cases, she indicated.
Wolfâs order, implemented to stem the rapid spread of COVID-19, shut down cinemas, gyms, live-event venues and restaurant dining rooms.
About 60 of last weekâs new claimants came from the restaurant industry, according to data provided by the board. But January is the slowest time of year for the restaurant business, so itâs possible that the seasonal slump played a role in the layoffs too.
New local claims for unemployment benefits stayed elevated in late December due to Gov. Tom Wolf’s shutdown of restaurants, movie theaters and gyms to contain the pandemic, new data shows.
By: Paula Wolf, Contributing Writer December 30, 2020
2:37 pm
Consumer sentiment in Lancaster County fell for the second consecutive month in December, departing from the national average in that area.
After having been consistently stronger than the U.S. figure, the sentiment reading of 83.2 – down three points from November – stilled topped that national number of 81.4. But now the gap is much closer.
The weaker December data was unexpected, said Naomi Young, director of the Economic Development Company of Lancaster County’s Center for Regional Analysis, which conducted the survey.
“It was surprising to find consumer sentiment fall two months in a row,” she said.