Big companies traditional gin brands, including Bombay Sapphire, Jaisalmer, Beefeater and Big Ben, regained market share in 2022 according to the IWSR Drinks Market Analysis report. Although newer entrants, such as Samsara and Stranger & Sons, increased sales by 50-70%, consumers turned to established companies with better infrastructure, production capabilities and quality control.
The volume consumption in India s spirits market surpassed pre-pandemic levels in 2022, and Indian consumers are now proud of the quality and lower prices of local brands
The The pandemic-induced trend of Indians drinking more at home has not yet been fully reversed even as bars and restaurants have opened up completely and are doing brisk business. According to the latest data from global alcohol market analysts IWSR, 82.5% of alcobev sales in India last calendar year were from off-premise , or retail stores.