in the college and university world where you really don t have the possibility of a multimillion-dollar pro career. so this offers them the opportunity, while they have that moment of time where they have the name value tied to a university and where they can develop social media following so they can build up some resources that they wouldn t be able to otherwise, the ncaa kept them down for so long that they had no opportunity to do that and so this gives a tremendous opportunity for the vast majority of college athletes who will never turn pro. schools are allowed to arrange these opportunities for students but the payments can t be used as incentives to recruit them. so it seems like a very slippery slope there to say the least. schools already starting an arms race in terms of marketing themselves as having partnerships with marketing companies and so on, usc is among many that announced these types of initiatives. do you see it opening a wild
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