On 7th November 2022, AirAsia launched its biggest ever ‘Mega Sale’. 7 million free seats were offered to celebrate an 700 million passengers flown in conjunction with the airline’s 21 year anniversary. The seven day sale was supported by a Out-of-Home (OOH) campaign, which counted down each day of
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls, have partnered to provide audience data driven planning, buying, and measurement for out-of-home advertising in Indonesia, according to a company press release. Through this partnership, GroupM aims to…
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.
Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a digital-out-of-home (DOOH) ad campaign, according to a company press release. The directional campaign was executed by…