Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a digital-out-of-home (DOOH) ad campaign, according to a company press release. The directional campaign was executed by…
Lazada presents MegaCon, a free 2-day seller conference happening on October 27 and 28, 2021, which aims to teach online sellers effective eCommerce and digital marketing strategies to drive success during the biggest year-end online sales, 11.11 and 12.12.
Digital technology key to driving PHL recovery bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
David & Golyat team
David & Golyat, a fledgling digital consultancy from the Philippines, bagged the bronze award at the recently concluded Marketing Interactive PR Awards for their entry, “#OneGlobeVSCovid” in the Best Crisis Management Strategy category. Close to 500 entrants from big and established PR agencies all across Asia vied for several awards in different categories. So, it was no small feat for a fairly young digital consultancy firm to receive this award amidst the formidable competition and it being their first time entering any award show.
The #OneGlobeVSCovid strategy involved a massive undertaking of bringing together all facets of Globe’s businesses to arm medical front liners and the public in the fight against COVID-19.