Ad innovator now on ABS-CBN platform philstar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from philstar.com Daily Mail and Mail on Sunday newspapers.
A London-based multinational advertising company expects advertising spend on Philippine TV to reach close to $24 million in 2027 and plans to capture this growing market by launching a service that allows firms to target viewers with specific materials.
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.