Noida (Uttar Pradesh) [India], February 4 (ANI/NewsVoir): Sleepwell, India's top mattress brand has introduced the concept of gifting a mattress as a wedding gift through its newly launched multi-media campaign "Gift well with Sleepwell". As tiring as wedding rituals are for the couple getting married, their friends and family tend to get stressed over too, over suitable gifting options. Therefore, what could be a better gift to the newlyweds than a comforting Sleepwell mattress? Created by Sideways Consulting and launched across television, social media, OTT and other platforms, the campaign features a newly-wed couple going through the mandatory ceremonies of the wedding, meeting and greeting everyone, all through the day. As they enter their bedroom at the end of the day tired and exhausted, they discover much to their joy and gratitude that someone has gifted them a Sleepwell mattress. Speaking about the campaign, Abhijit Avasthi, Founder - Sideways Consulting, said,
New Delhi [India], January 13 (ANI/NewsVoir): Lifestyle and body weight related wellness issues have been on the rise for quite some time, more so, in the post-COVID era. Much of this can be attributed to physical inactivity due to work from home constraints, distancing guidelines or just sheer laziness. There are many other factors taking a toll on our overall health, be it mentally or physically. These include several modifiable lifestyle behaviours such as smoking, unhealthy and unbalanced diet, wrong body posture, disturbed biological clock, tobacco use, and excessive alcohol abuse. Add to that stress, which is the root cause of many harrowing health problems such as blood pressure, heart disease, obesity and diabetes. In many scientific studies, stress has been found to worsen or increase the risk of conditions such as obesity, heart disease, Alzheimer's disease, diabetes, depression, gastrointestinal problems, and asthma. The extent of impact can be gauged from the fact that
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(Image courtesy of NCCA-National Committee on Cinema) BACOLOD CITY - Some 16 short flicks produced by regional filmmakers amid the coronavirus disease 2019 (Covid-19) pandemic were unveiled by the National Commission for Culture and the Arts (NCCA) in a virtual launch on Saturday afternoon. The NCCA National Committee on Cinema (NCC) is presenting the Eksena Cinema Quarantine 2: Covid-19 Filmmakers' Diaries or ECQ2 in partnership with the Bacolod-based University of St. La Salle (USLS) as a sequel project of the ECQ initiated at the height of the enhanced community quarantine in the previous year. "ECQ2 is NCC's contribution to spur the sustainability of film making practice among the regional filmmakers. It is not only a showcase of the best of regional film making but, more so, a testament to Filipino filmmakers' commitment to film as art and the Philippine society," said Prof. Rolando Tolentino, chair of NCC and head of the NCCA-Subcommission on the Arts, in a