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Kirana stores in Ayodhya have stocked up 32% more products compared to last year, anticipating increased demand from the Ram temple inauguration. In contrast, orders placed by mom-and-pop stores with FMCG companies in India remained flat. The inventory of summer products like beverages has increased by 60%, while chocolates, packaged food, and branded commodities have gone up by 23-52%. UP is the largest market for FMCG companies, and Ayodhya has the potential for growth similar to Tirupati. The demand is expected to be driven by tourists and devotees.
Various companies are actively participating in the consecration of the Ram Temple, contributing in unique ways. PVR INOX plans to live-screen the event in 160 cinemas across 70 cities. Dabur India pledges to donate a portion of profits from January 17 to 31. Adani Wilmar aims to distribute jalebis and organize a bhog event. ITC s Mangaldeep donates agarbatti and provides essential infrastructure. Havells completes the lighting project for the Ram Mandir, and RAK Ceramics expresses pride in its association. Uber introduces EV Autos in Ayodhya, starting operations in the temple city.
Kirana stores in Ayodhya have stocked up 32% more products compared to last year, anticipating increased demand from the Ram temple inauguration. In contrast, orders placed by mom-and-pop stores with FMCG companies in India remained flat. The inventory of summer products like beverages has increased by 60%, while chocolates, packaged food, and branded commodities have gone up by 23-52%. UP is the largest market for FMCG companies, and Ayodhya has the potential for growth similar to Tirupati. The demand is expected to be driven by tourists and devotees.