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Tyrrells to challenge Eat Real with move into lentil crisps
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How UK brands are reformulating to avoid the HFSS ad ban UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores.
But the proposals are vague, and the government is yet to fully explain how it will define which foods, ingredients and formats will come under the scope of the legislation.
Although details have yet to be sketched out, it is believed the Government will define which foods to restrict based on its current nutrient profiling model developed by the Food Standards Agency in 2004-2005. This approach takes into consideration the balance of the positive (i.e. fibre, protein, fruit/vegetables, etc) vs negative (fat, salt, sugar) components of food and drink and is also the model used by supermarket Tesco as it aims to increase the proportion of s
6th May 2021
Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of âbetter-for-youâ crisps. Called âSimply Roastedâ, they were created in Norfolk using a patented roasting process that cost over £20m to develop.
The âbreakthrough technologyâ is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried crisps, significantly less salt, and 99 calories per serving.
The company revealed that the new crisp manufacturing process behind Simply Roasted was the result of ten years of work and innovation, culminating in the creation of a patented multi-step preparation and cooking system that is completely new to the market.
Shreddies ‘The Simple One’
Simplicity is key for Nestlé’s new Shreddies, which contain just four ingredients: wholegrain wheat, fruit purée, date syrup and “a pinch” of salt. As well as being non-HFSS, the cereal is high in fibre and boasts all green traffic lights. The supplier said the launch supported its “wider commitment to ensuring the majority of our cereals are non-HFSS by the end of 2021”.
Eat Real
Healthier snacking brand Eat Real is relaunching this summer in a bid to become a “fully non-HFSS” business. As well as getting new-look packaging to highlight its use of natural ingredients, Eat Real will roll out two new flavours of Hummus Chips: Sea Salt & Balsamic Vinegar and Barbecue. The brand will also reformulate its Sea Salt and Tomato & Basil Hummus Chips, making them HFSS compliant by reducing their salt content by more than 50%.
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