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The Covid crisps mountain: bagged snacks category report 2021

Downloads Brits have bought a veritable mountain of bagged snacks during the pandemic. They’ve tucked into almost 60,000 tonnes more than in 2019. As such, the value of crisps, popcorn, nuts and other savoury snacks has climbed by 13.1% to the dizzy height of £3.8bn [Kantar 52 w/e 27 December 2020]. That’s an extra £441.8m. And there’s good reason for this massive pile, suggests Cofresh brand manager Jon Roberts. “With cutbacks and restrictions on daily life, snacking has become the affordable treat,” he says. “At-home snacking is one area that has experienced continued growth.” That’s putting it lightly. Lockdown sparked an avalanche of sales in crisps. The sector’s volumes are up 15.1%, while popcorn has risen 14.8% and nuts are up 12.2%.

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Mindful Snacker launches with non-HFSS crisps range

It is understood Mindful Snacker is in talks with major retailers to list the crisps Healthy snacking startup Mindful Snacker has debuted with an eight strong range of non-HFSS crisps – and unveiled plans for a large plant-based range to come. Called Simply Roasted, the range is made with a proprietary process using three different ovens to remove moisture from Amarillo potatoes before seasoning and bagging. The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process – meaning unlike many suppliers they will be immune to the government’s impending restrictions on HFSS advertising and promotions.

United kingdomMindful snackerSimply roastedPilot liteTara quickSea saltMature cheddarCider vinegarBlack truffleKatsu curryThai green currySimple rootSeat realஒன்றுபட்டது கிஂக்டம்பைலட் லைட்தாரா விரைவான

There s never been a better time to push the message that healthy can equal delicious : Start-up aims to disrupt snacking sector with low-fat, low-salt crisp

There s never been a better time to push the message that healthy can equal delicious : Start-up aims to disrupt snacking sector with low-fat, low-salt crisp
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United kingdomVita cocoLady amarillaNat cooperRuth fittockPilot liteSimply roastedMindful snackerMarketing director ruth fittockTrade lead nat cooperஒன்றுபட்டது கிஂக்டம்வீடா கோகோபெண் அமரில்லாநாட் கூப்பர்பைலட் லைட்