6th May 2021
Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of âbetter-for-youâ crisps. Called âSimply Roastedâ, they were created in Norfolk using a patented roasting process that cost over £20m to develop.
The âbreakthrough technologyâ is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried crisps, significantly less salt, and 99 calories per serving.
The company revealed that the new crisp manufacturing process behind Simply Roasted was the result of ten years of work and innovation, culminating in the creation of a patented multi-step preparation and cooking system that is completely new to the market.