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Canadian retailer commits to offering exclusively Fairtrade bananas
Grocery retailer Longo’s Brothers Fruit Market has committed to offering only Fairtrade bananas in its 36 stores and through delivery on Grocery Gateway. This is made possible through a partnership with Equifruit. The decision sets a standard for sustainable produce supply chains in North America and is aligned with Fairtrade Month, which takes place each May in Canada.
With this commitment, Longo’s ensures that the farmers and communities where its bananas are sourced are guaranteed a fair and sustainable income and that farmers get financial and technical support to lower their impact on the environment. For Longo’s, a commitment to Fairtrade bananas comes as the latest in a long line of sustainability initiatives centered around environmental stewardship, responsible sourcing and healthy communities, including waste diversion, use of renewable energy and community donations.
With commitment, Canadian retailer ensures farmers guaranteed fair income and support to lower environmental impact
South Ontario-based Longo Brothers Fruit Market has become the first grocery retailer in North America to commit to offering only Fairtrade bananas, the company announced Thursday. The commitment is made possible through a partnership with the Canadian company Equifruit, Canada’s leading Fairtrade-certified banana importer.
Effective May 6, all 36 locations of Longo’s and online Grocery Gateway delivery will exclusively offer both conventional and organic Fairtrade bananas.
The decision sets a new standard for sustainable produce supply chains in North America, the companies said. The announcement is aligned with Fairtrade Month, which takes place each May in Canada.