Canadian retailer commits to offering exclusively Fairtrade bananas
Grocery retailer Longo’s Brothers Fruit Market has committed to offering only Fairtrade bananas in its 36 stores and through delivery on Grocery Gateway. This is made possible through a partnership with Equifruit. The decision sets a standard for sustainable produce supply chains in North America and is aligned with Fairtrade Month, which takes place each May in Canada.
With this commitment, Longo’s ensures that the farmers and communities where its bananas are sourced are guaranteed a fair and sustainable income and that farmers get financial and technical support to lower their impact on the environment. For Longo’s, a commitment to Fairtrade bananas comes as the latest in a long line of sustainability initiatives centered around environmental stewardship, responsible sourcing and healthy communities, including waste diversion, use of renewable energy and community donations.