With commitment, Canadian retailer ensures farmers guaranteed fair income and support to lower environmental impact
South Ontario-based Longo Brothers Fruit Market has become the first grocery retailer in North America to commit to offering only Fairtrade bananas, the company announced Thursday. The commitment is made possible through a partnership with the Canadian company Equifruit, Canada’s leading Fairtrade-certified banana importer.
Effective May 6, all 36 locations of Longo’s and online Grocery Gateway delivery will exclusively offer both conventional and organic Fairtrade bananas.
The decision sets a new standard for sustainable produce supply chains in North America, the companies said. The announcement is aligned with Fairtrade Month, which takes place each May in Canada.