Fonterra’s novel milk lipid solution allows snack producers to address mental health As a rising number of Americans claim to be more concerned about their stress and anxiety levels than ever before, the global diary giant has rolled out an innovative dairy solution that will help snack makers address ‘the elephant in the room’.
Today’s consumer is on the hunt for solutions that go beyond traditional capsules and pills and with research showing a connection snacking and stress, this is a great opportunity for producers to tap into a consumer need and create snacks with a difference.
Fonterra is rolling out its range of NZMP Milk Phospholipids onto the US active lifestyle market.
NZMP's Milk Phospholipids Powder An innovative dairy solution that meets consumer concerns for mental health and stress-related issues With 67% of consumers stating that they were concerned about their stress and anxiety levels in 2020, Americans are more stressed than ever before. While stress is the catalyst,
Managing stress through nutrition
Rachel Marshall of Fonterra explains the connection between food and mood, as she examines the current state of consumer mindsets and the shift towards holistic health.
The World Health Organisation defines overall health as a “state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”. In the same vein, consumers no longer think of health as only physiological and realise that mental wellness is just as much an integral and essential part of wellbeing. People have become more cognisant of the things that can impact stress levels and mood, resulting in consumers increasingly focusing on balanced lifestyles and spending time on themselves.