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Dairy is making its debut in the mental wellness space with milk phospholipids
01-Mar-2021
Picture a room with a large table in the middle of it. Sitting around the table are all the wellness product categories that are geared toward mental wellbeing that you can think of. There’s CBD, melatonin and adaptogens along with holistic products and vitamin supplements, and they’ve all been sitting there for a long time. But now, dairy is pulling up a chair.
Fonterra’s novel milk lipid solution allows snack producers to address mental health As a rising number of Americans claim to be more concerned about their stress and anxiety levels than ever before, the global diary giant has rolled out an innovative dairy solution that will help snack makers address ‘the elephant in the room’.
Today’s consumer is on the hunt for solutions that go beyond traditional capsules and pills and with research showing a connection snacking and stress, this is a great opportunity for producers to tap into a consumer need and create snacks with a difference.
Fonterra is rolling out its range of NZMP Milk Phospholipids onto the US active lifestyle market.
NZMP's Milk Phospholipids Powder An innovative dairy solution that meets consumer concerns for mental health and stress-related issues With 67% of consumers stating that they were concerned about their stress and anxiety levels in 2020, Americans are more stressed than ever before. While stress is the catalyst,