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American express open is here to help. We are proud to present your business on msnbc. Hi, there, everyone. Im jj ramberg and welcome to your business, the show that champions entrepreneurship and gives you tips and advice to help your Small Business grow. Selling a product or a service that you created, one thats your baby, can be easy, because it comes straight from your heart. Getting other people to sell it with as much passion, well, thats a big ask. Today we introduce you to the company la loop and its founder, elizabeth faraex, who had to learn the trick of hiring good sales reps. When elizabeth first started her company in 2000, she did all the selling herself. We were creating a category, and the only person who could explain that and convince retailers of that was me. La loop takes functional products and makes them stylish. Its signature product is this necklace. Elizabeth created it after losing her fifth pair of sunglasses in a year. When she went to find an accessory to h

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