American express open is here to help. We are proud to present your business on msnbc. Hi, there, everyone. Im jj ramberg and welcome to your business, the show that champions entrepreneurship and gives you tips and advice to help your Small Business grow. Selling a product or a service that you created, one thats your baby, can be easy, because it comes straight from your heart. Getting other people to sell it with as much passion, well, thats a big ask. Today we introduce you to the company la loop and its founder, elizabeth faraex, who had to learn the trick of hiring good sales reps. When elizabeth first started her company in 2000, she did all the selling herself. We were creating a category, and the only person who could explain that and convince retailers of that was me. La loop takes functional products and makes them stylish. Its signature product is this necklace. Elizabeth created it after losing her fifth pair of sunglasses in a year. When she went to find an accessory to h
0 are showing your collection first. at the root of every sale, whether it s to get reps onboard, getting stores to carry the product, or ultimately getting a customer to buy one, is the story of la loop. how it started. how wearing one makes you feel, and why elizabeth cares so much about it. at the end of the day, what s most important, is that end customer feels that same passion and that same umph, i guess, fire, for the product that we have. and because that story is so important, everyone agrees. no matter how great the sales rep, there s something about the founder that gets everyone s attention. when you sell to a new retailer or have a new line, is it helpful for you to have elizabeth with you? always. elizabeth brings a certain cache when she comes in, because she is the source. we live in a world where people want to identify with things now, have more of a personal connection to things rather than knowing they are growing, and elizabeth says while she has a team