CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.
On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech.
Together, they cover:
– Southeast Asian ‘super-app’ Grab are going public in the US via a special purpose acquisition company (SPAC). The merger, backed by Altimeter Growth Corp., will give Grab a pro forma equity value of USD $39.6bn (£28.8bn), making the deal the largest of its kind.
The move will make Grab the most valuable SEA-based company to trade in the US. The Singapore-based firm began as a ride-hailing platform before transforming into a “super-app” that now provides services ranging from food delivery to ecommerce logistics and beyond. As noted by Axios, such apps are yet to crack the US market, where comparatively greater access to faster broadband makes “super-utility” platforms less essential than in SEA.
In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.
In this session:
– WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of each company skyrocketing.
In response to the boycott and other criticism, Facebook had launched a newspaper campaign in India (where the app also hosts a payment and a food delivery service), telling users that neither the Mark Zuckerberg-helmed firm nor its instant messaging subsidiary has or will have access to their private conversations, which are protected with end-to-end encryption. WhatsApp also attempted to reassure users by stating that the new T&Cs boil down to
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