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City of Melbourne says get to the city or get FOMO in new work via Leo Burnett Melbourne

March 5 2021, 11:18 am | BY Ricki Green | 7 Comments In a week that will see up to 75% of the workforce back in the city, Victorians are being reminded to ‘get to the city or get FOMO’ in a new body of work from City of Melbourne and Leo Burnett Melbourne.   ‘FOMO’ is a creative and experience platform that’s intended to bring Melburnians back into the city they love after a year of extensive COVID-19 lockdowns in Melbourne. Designed to span an array of events, activations, offers, places and money-can’t-buy experiences, FOMO provides an important platform for the city – its business owners, retailers and cultural institutions – encouraging Melburnians to actively choose the city or ‘get FOMO.’

Emma Montgomery Returns To Australia from the US to take CEO role at Leo Burnett Sydney

March 1 2021, 10:18 am | BY Lynchy | 1 Comment Leo Burnett Australia has lured Emma Montgomery back to the agency from TBWA\ Los Angeles to the role of CEO, Leo Burnett Sydney. She will commence her new role in mid-March.   This appointment sees Montgomery returning to Leo Burnett, where she was Head of Strategy in Sydney from 2014 to 2016 and later held the position of President and Chief Strategy Officer at Leo Burnett in Chicago. She has most recently been in the role of Global Co-Chief Strategy Officer for TBWA/Worldwide based in Los Angeles. Says Leo Burnett Australia CEO, Melinda Geertz: “I’m absolutely thrilled that Emma is coming back home – to Sydney and to Leo Burnett. Emma’s a uniquely talented leader. She has deep and diverse experience – across creative, media, data and CX disciplines – and I have so much respect for her ability to open up new ways of thinking and challenge the status quo. Emma is a world-class leader, and we’re all excited to w

Emma Montgomery appointed CEO of Leo Burnett Sydney

Emma Montgomery appointed CEO of Leo Burnett Sydney March 1, 2021 10:13 Leo Burnett Australia has announced that Emma Montgomery will return to the agency in the role of CEO for Leo Burnett Sydney. She’ll be the first to serve in the role since 2018 when Peter Bosilkovski resigned but was never replaced. Montgomery was previously the head of strategy at Leo Burnett Sydney, before moving overseas with the company to serve as president and chief strategy officer in Chicago. She then departed Leo Burnett entirely and has most recently worked as the global co-chief strategy officer for TBWA/Worldwide, based out of Los Angeles.

CNH Industrial appoints Leo Burnett Australia as creative agency for Case family of brands

February 25 2021, 9:38 am | BY Ricki Green | No Comments CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE and AMS.   Leo Burnett won the business following a competitive pitch and will commence work across all brands immediately. Case IH is one of the world’s largest agricultural equipment brands, boasting a long and rich history. Paired with the Aftermarket Solutions business, Case IH has been supporting Australian farmers for decades. Case CE is also a pioneering heritage brand, helping shape the modern construction industry. In Australia, Case IH and Case CE are supported by over 100 dealership locations across the country.

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