CNH Industrial Australia appoints Leo Burnett as creative agency of record mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
December 18 2020, 12:11 pm | BY Ricki Green | 1 Comment
WA’s #1 health insurer HBF has announced a renewed agency roster, planned, designed and executed to support its national growth ambitions. HBF has appointed Leo Burnett Melbourne as its creative agency of record for both the West and East Coast, and IPG Australia its media and marketing services agency.
Leo Burnett will be responsible for strategy and creative services nationally. Leo Burnett Melbourne secured the HBF East Coast business in December 2019, when they won a competitive pitch to launch the brand to the Eastern Seaboard. The appointment of Leo Burnett reflects a consolidation of creative agencies.
December 18 2020, 11:59 am | BY Ricki Green | 2 Comments
Australia’s leading plant-based milk brand Vitasoy has named Leo Burnett Australia its new creative agency of record. Leo Burnett won the business in a competitive pitch and will commence work immediately.
In Australia, Vitasoy is a joint venture between Vitasoy International and Lion Dairy & Drinks. Vitasoy pioneered the soy-milk category, and has been producing milk from grains, nuts and rice for over 80 years. In Australia, Vitasoy is a household name, in a category that is experiencing accelerated growth, reflecting consumers’ growing interest in plant-based milk.
Says David Tyack, managing director, Vitasoy Australia: “We have huge ambitions for the Vitasoy brand and want to encourage even more Australians to enjoy the benefits of plant-based milk products. Finding the right agency partner was vital to help us realise our long-term ambitions. Leo Burnett impressed us from the start with their bold strat
Vitasoy appoints Leo Burnett Australia as creative agency of record
December 18, 2020 11:16
Leon Burnett Australia has won the creative account for leading Australian soy milk brand Vitasoy.
Vitasoy, a joint venture between Vitasoy International and Lion Dairy & Drinks in Australia, named Leo Burnett as its creative agency of record after a competitive pitch process.
Leo Burnett will begin work immediately on the new account.
Vitasoy has been producing plant-based milk from grains, nuts and rice for over 80 years, and is part of a growth product category in Australia and around the world.
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Vitasoy Australia managing director David Tyack said finding the right agency partner was key to helping the brand achieve its ambitions.
HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe
December 18, 2020 11:20
Leo Burnett Melbourne has been named creative agency of record, servicing HBF’s operations on the east and west coasts of Australia. Meanwhile, IPG Australia has been appointed to media and marketing services.
IPG Australia has been engaged in an ‘open architecture model’. UM will be the lead media agency within IPG Mediabrands, and 303 MullenLowe will take a role in marketing services. Mumbrella understands the media account is worth between $20 – $30 million annually.
OMD was the incumbent on the media account. Mumbrella has contacted the agency for comment.
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