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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith’s TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands partner with Vice Media Group; and TikTok begin trialling an in-app ecommerce tool.
Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD $2.7bn (£1.9bn). The move will increase Atlanta, Georgia-based Gray’s holdings to 101 outlets across 113 US markets, bringing the firm’s national reach to 36% of all US households.
Gray have sought to acquire more TV stations over the past years, having reached a deal earlier this month to acquire 7 TV stations from Byron Allen Media. The company have also emphasised their interest in production by investing in fellow Atlanta firm Swirl Films, as well as in their existing Tupelo Honey unit.
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands six-month-old content studio.
by Campaign Asia-Pacific Staff
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linkedin IPG Mediabrands global content studio has struck a partnership with Vice Media Group, under which the media company will become the preferred production partner to create solutions for Mediabrands clients. It is the first deal struck by Mediabrands Content Studio, a data-driven content practice which IPG launched in 12 markets in November last year. Under the terms of the deal, which are effective immediately, Vice Media Group will make its entire suite of global production content capabilities and creator teams available to Mediabrands agencies and clients worldwide. This includes producers, creators and talent behind brands Vice, i-D, Noisey, Refinery29, Vice News, Vice Studios and Pulse Films.
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